Though it's only Monday morning, much South by Southwest madness has already transpired: We've traversed miles outside town to HBO's legendary West World activation (video to come on that), faked a ride on a private jet at Bravo's "InstaCON" activation for its show "Imposters" and sat in on Uber chief brand officer Bozoma Saint John's chat on Sunday (we also spoke to Michael Barbaro, host of the popular New York Times poidcast, "The Daily").
Read below for that, and more, then keep checking in here today for SXSW updates throughout the day.
Monday, 5 p.m.
Explosions rock Austin
Austin was shaken Monday after a pair of package explosions killed a 17-year-old boy and injured others. Police say the explosions were likely related to another deadly explosion that happened 10 days ago, the Austin American-Statesman reported.
The first of Monday's attacks killed a 17-year-old boy and wounded a 40-year-old woman, both of them black.
Police said the incidents, which occurred northeast and southeast of downtown Austin, didn't appear to be related to South by Southwest, the Statesman reported.
Downtown near the convention center, most people seemed unfazed by the explosions that had happened hours earlier. One festival goer asked if Ad Age reporters knew any details after he fielded a concerned phone call.
But most people I asked were surprised they hadn't heard anything about what had happened — with all the noise and social media posts around the event, it was easy to miss that anything had happened.
At this time @Austin_Police investigators don't believe that the recent explosions are connected to #SXSW. Visitors and residents, enjoy your week but stay vigilant. If you see something, say something by calling 9-1-1— Austin HSEM (@AustinHSEM) March 12, 2018
SXSW is heartbroken by the explosions in Austin earlier this month and today. Our thoughts are with the victims and those affected. @Austin_Police are conducting ongoing investigations related to these incidents. Please stay safe, and if you see something, say something. https://t.co/ptMu3fylec— SXSW (@sxsw) March 12, 2018
At this time @Austin_Police investigators don't believe that the recent explosions are connected to #SXSW. Visitors and residents, enjoy your week but stay vigilant. If you see something, say something by calling 9-1-1— Austin Texas (@austintexasgov) March 12, 2018
— Megan Graham