Tech Power List

Pratik Thakar is revamping Coca-Cola Co.’s brand marketing with generative AI

Thakar is aligning the Coke brand with art and culture and driving unprecedented marketing efficiencies. (The Coca-Cola Co.)
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By:
Jon Springer
June 04, 2024 08:47 AM

Featured Stories

Creativity
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
Creativity

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also earned a top award.

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By:
Tim Nudd
Clio Awards—CeraVe, Michelob Ultra, Spotify campaigns among top winners
TV Upfront
Takeaways from Disney’s upfront
TV Upfront
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By:
Parker Herren
Takeaways from Disney’s upfront
Brand Marketing
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
Brand Marketing
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By:
E.J. Schultz
Why Seattle is emerging as a hot market for high-paid marketing talent—plus other hiring trends
TV Upfront
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch
TV Upfront
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By:
Parker Herren
TelevisaUnivision unveils Gen Z-first strategy in upfront pitch