TOP 100 ADVERTISING CAMPAIGNS
| Marketer | Campaign | Agency | Year | |
|---|---|---|---|---|
| 1 | Volkswagen | "Think Small" | Doyle Dane Bernbach | 1959 |
| 2 | Coca-Cola | "The pause that refreshes" | D'Arcy Co. | 1929 |
| 3 | Marlboro | The Marlboro Man | Leo Burnett Co. | 1955 |
| 4 | Nike | "Just Do It" | Wieden & Kennedy | 1988 |
| 5 | McDonald's | "You deserve a break today" | Needham, Harper & Steers | 1971 |
| 6 | DeBeers | "A diamond is forever" | N.W. Ayer & Son | 1948 |
| 7 | Absolut Vodka | The Absolut Bottle | TBWA | 1981 |
| 8 | Miller Lite | "Tastes great, less filling" | McCann-Erickson Worldwide | 1974 |
| 9 | Clairol | "Does she...or doesn't she?" | Foote, Cone & Belding | 1957 |
| 10 | Avis | "We try harder" | Doyle Dane Bernbach | 1963 |
| 11 | Federal Express | "Fast talker" | Ally & Gargano | 1982 |
| 12 | Apple Computer | "1984" | Chiat/Day | 1984 |
| 13 | Alka-Seltzer | Various ads | Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene | 1960s, 1970s |
| 14 | Pepsi-Cola | "Pepsi-Cola hits the spot" | Newell-Emmett Co. | 1940s |
| 15 | Maxwell House | "Good to the last drop" | Ogilvy, Benson & Mather | 1959 |
| 16 | Ivory Soap | "99 and 44/100% Pure" | Procter & Gamble Co. | 1882 |
| 17 | American Express | "Do you know me?" | Ogilvy & Mather | 1975 |
| 18 | U.S. Army | "Be all that you can be" | N.W. Ayer & Son | 1981 |
| 19 | Anacin | "Fast, fast, fast relief" | Ted Bates & Co. | 1952 |
| 20 | Rolling Stone | "Perception. Reality." | Fallon McElligott Rice | 1985 |
| 21 | Pepsi-Cola | "The Pepsi generation" | Batton, Barton, Durstine & Osborn | 1964 |
| 22 | Hathaway Shirts | "The man in the Hathaway shirt" | Hewitt, Ogilvy, Benson & Mather | 1951 |
| 23 | Burma-Shave | Roadside signs in verse | Allen Odell | 1925 |
| 24 | Burger King | "Have it your way" | BBDO | 1973 |
| 25 | Campbell Soup | "Mmm mm good" | BBDO | 1930s |
| 26 | U.S. Forest Service | Smokey the Bear/ "Only you can prevent forest fires" |
Advertising Council/Foote, Cone & Belding | |
| 27 | Budweiser | "This Bud's for you" | D'Arcy Masius Benton & Bowles | 1970s |
| 28 | Maidenform | "I dreamed I went shopping in my Maidenform bra" | Norman, Craig & Kunnel | 1949 |
| 29 | Victor Talking Machine Co. | "His master's voice" | Francis Barraud | 1901 |
| 30 | Jordan Motor Car Co. | "Somewhere west of Laramie" | Edward S. (Ned) Jordan | 1923 |
| 31 | Woodbury Soap | "The skin you love to touch" | J. Walter Thompson Co. | 1911 |
| 32 | Benson & Hedges 100s | "The disadvantages" | Wells, Rich, Greene | 1960s |
| 33 | National Biscuit Co. | Uneeda Biscuits' Boy in Boots | N.W. Ayer & Son | 1899 |
| 34 | Energizer | The Energizer Bunny | Chiat/Day | 1989 |
| 35 | Morton Salt | "When it rains it pours" | N.W. Ayer & Son | 1912 |
| 22 | Chanel | "Share the fantasy" | Doyle Dane Bernbach | 1979 |
| 37 | Saturn | "A different kind of company, A different kind of car." | Hal Riney & Partners | 1989 |
| 38 | Crest toothpaste | "Look, Ma! No cavities!" | Benton & Bowles | 1958 |
| 39 | M&Ms | "Melts in your mouth, not in your hands" | Ted Bates & Co. | 1954 |
| 40 | Timex | "Takes a licking and keeps on ticking" | W.B. Doner & Co & predecessor agencies | 1950s |
| 41 | Chevrolet | "See the USA in your Chevrolet" | Campbell-Ewald | 1950s |
| 42 | Calvin Klein | "Know what comes between me and my Calvins? Nothing!" | ||
| 43 | Reagan for President | "It's morning again in America" | Tuesday Team | 1984 |
| 44 | Winston cigarettes | "Winston tastes good--like a cigarette should" | 1954 | |
| 45 | U.S. School of Music | "They laughed when I sat down at the piano, but when I started to play!" | Ruthrauff & Ryan | 1925 |
| 46 | Camel cigarettes | "I'd walk a mile for a Camel" | N. W. Ayer & Son | 1921 |
| 47 | Wendy's | "Where's the beef?" | Dancer-Fitzgerald-Sample | 1984 |
| 48 | Listerine | "Always a bridesmaid, but never a bride" | Lambert & Feasley | 1923 |
| 49 | Cadillac | "The penalty of leadership" | MacManus, John & Adams | 1915 |
| 50 | Keep America Beautiful | "Crying Indian" | Advertising Council/Marstellar Inc. | 1971 |
| 51 | Charmin | "Please don't squeeze the Charmin" | Benton & Bowles | 1964 |
| 52 | Wheaties | "Breakfast of champions" | Blackett-Sample-Hummert | 1930s |
| 53 | Coca-Cola | "It's the real thing" | McCann-Erickson | 1970 |
| 54 | Greyhound | "It's such a comfort to take the bus and leave the driving to us" | Grey Advertising | 1957 |
| 55 | Kellogg's Rice Krispies | "Snap! Crackle! and Pop!" | Leo Burnett Co. | 1940s |
| 56 | Polaroid | "It's so simple" | Doyle Dane Bernbach | 1977 |
| 57 | Gillette | "Look sharp, feel sharp" | BBDO | 1940s |
| 58 | Levy's Rye Bread | "You don't have to be Jewish to love Levy's Rye Bread" | Doyle Dane Bernbach | 1949 |
| 59 | Pepsodent | "You'll wonder where the yellow went" | Foote, Cone & Belding | 1956 |
| 60 | Lucky Strike cigarettes | "Reach for a Lucky instead of a sweet" | Lord & Thomas | 1920s |
| 61 | 7 UP | "The Uncola" | J. Walter Thompson | 1970s |
| 62 | Wisk detergent | "Ring around the collar" | BBDO | 1968 |
| 63 | Sunsweet Prunes | "Today the pits, tomorrow the wrinkles" | Freberg Ltd. | 1970s |
| 64 | Life cereal | "Hey, Mikey" | Doyle Dane Bernbach | 1972 |
| 65 | Hertz | "Let Hertz put you in the driver's seat" | Norman, Craig & Kummel | 1961 |
| 66 | Foster Grant | "Who's that behind those Foster Grants?" | Geer, Dubois | 1965 |
| 67 | Perdue chicken | "It takes a tough man to make tender chicken" | Scali, McCabe, Sloves | 1971 |
| 68 | Hallmark | "When you care enough to send the very best" | Foote, Cone & Belding | 1930s |
| 69 | Springmaid sheets | "A buck well spent" | In-house | 1948 |
| 70 | Queensboro Corp | Jackson Heights Apartment Homes | WEAF, NYC | 1920s |
| 71 | Steinway & Sons | "The instrument of the immortals" | N.W. Ayer & Sons | 1919 |
| 72 | Levi's jeans | "501 Blues" | Foote, Cone & Belding | 1984 |
| 73 | Blackglama-Great Lakes Mink | "What becomes a legend most?" | Jane Trahey Associates | 1960s |
| 74 | Blue Nun wine | Stiller & Meara campaign | Della Famina, Travisano & Partners | 1970s |
| 75 | Hamm's beer | "From the Land of Sky Blue Waters" | Campbell-Mithun | 1950s |
| 76 | Quaker Puffed Wheat | "Shot from guns" | Lord & Thomas | 1920s |
| 77 | ESPN Sports | "This is SportsCenter" | Wieden & Kennedy | 1995 |
| 78 | Molson Beer | Laughing Couple | Moving & Talking Picture Co. | 1980s |
| 79 | California Milk Processor Board | "Got Milk?" | 1993 | |
| 80 | AT&T | "Reach out and touch someone" | N.W. Ayer | 1979 |
| 81 | Brylcreem | "A little dab'll do ya" | Kenyon & Eckhardt | 1950s |
| 82 | Carling Black Label beer | "Hey Mabel, Black Label!" | Lang, Fisher & Stashower | 1940s |
| 83 | Isuzu | "Lying Joe Isuzu" | Della Famina, Travisano & Partners | 1980s |
| 84 | BMW | "The ultimate driving machine" | Ammirati & Puris | 1975 |
| 85 | Texaco | "You can trust your car to the men who wear the star" | Benton & Bowles | 1940s |
| 86 | Coca-Cola | "Always" | Creative Artists Agency | 1993 |
| 87 | Xerox | "It's a miracle" | Needham, Harper & Steers | 1975 |
| 88 | Bartles & Jaymes | "Frank and Ed" | Hal Riney & Partners | 1985 |
| 89 | Dannon Yogurt | "Old People in Russia" | Marstellar Inc. | 1970s |
| 90 | Volvo | Average life of a car in Sweden | Scali, McCabe, Sloves | 1960s |
| 91 | Motel 6 | "We'll leave a light on for you" | Richards Group | 1988 |
| 92 | Jell-O | Bill Cosby with kids | Young & Rubicam | 1975 |
| 93 | IBM | Chaplin's Little Tramp character | Lord, Geller, Federico, EinsteinLord, Geller, Federico, Einstein | 1982 |
| 94 | American Tourister | The Gorilla | Doyle, Dane Bernbach | late 1960s |
| 95 | Right Guard | "Medecine Cabinet" | BBDO | 1960s |
| 96 | Maypo | "I want my Maypo" | Fletcher, Calkins & Holden | 1960s |
| 97 | Bufferin | Pounding heartbeat | Young & Rubicam | 1960s |
| 98 | Arrow Shirts | "My friend, Joe Holmes, is now a horse" | Young & Rubicam | 1938 |
| 99 | Young & Rubicam | "Impact" | Young & Rubicam | 1930 |
| 100 | Lyndon Johnson for President | "Daisy" | Doyle Dane Bernbach | 1964 |
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