The Advertising Century

Ad Age Advertising Century: Top 100 Campaigns

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Marketer Campaign Agency Year
1 Volkswagen "Think Small" Doyle Dane Bernbach 1959
2 Coca-Cola "The pause that refreshes" D'Arcy Co. 1929
3 Marlboro The Marlboro Man Leo Burnett Co. 1955
4 Nike "Just Do It" Wieden & Kennedy 1988
5 McDonald's "You deserve a break today" Needham, Harper & Steers 1971
6 DeBeers "A diamond is forever" N.W. Ayer & Son 1948
7 Absolut Vodka The Absolut Bottle TBWA 1981
8 Miller Lite "Tastes great, less filling" McCann-Erickson Worldwide 1974
9 Clairol "Does she...or doesn't she?" Foote, Cone & Belding 1957
10 Avis "We try harder" Doyle Dane Bernbach 1963
11 Federal Express "Fast talker" Ally & Gargano 1982
12 Apple Computer "1984" Chiat/Day 1984
13 Alka-Seltzer Various ads Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene 1960s, 1970s
14 Pepsi-Cola "Pepsi-Cola hits the spot" Newell-Emmett Co. 1940s
15 Maxwell House "Good to the last drop" Ogilvy, Benson & Mather 1959
16 Ivory Soap "99 and 44/100% Pure" Procter & Gamble Co. 1882
17 American Express "Do you know me?" Ogilvy & Mather 1975
18 U.S. Army "Be all that you can be" N.W. Ayer & Son 1981
19 Anacin "Fast, fast, fast relief" Ted Bates & Co. 1952
20 Rolling Stone "Perception. Reality." Fallon McElligott Rice 1985
21 Pepsi-Cola "The Pepsi generation" Batton, Barton, Durstine & Osborn 1964
22 Hathaway Shirts "The man in the Hathaway shirt" Hewitt, Ogilvy, Benson & Mather 1951
23 Burma-Shave Roadside signs in verse Allen Odell 1925
24 Burger King "Have it your way" BBDO 1973
25 Campbell Soup "Mmm mm good" BBDO 1930s
26 U.S. Forest Service Smokey the Bear/
"Only you can prevent forest fires"
Advertising Council/Foote, Cone & Belding
27 Budweiser "This Bud's for you" D'Arcy Masius Benton & Bowles 1970s
28 Maidenform "I dreamed I went shopping in my Maidenform bra" Norman, Craig & Kunnel 1949
29 Victor Talking Machine Co. "His master's voice" Francis Barraud 1901
30 Jordan Motor Car Co. "Somewhere west of Laramie" Edward S. (Ned) Jordan 1923
31 Woodbury Soap "The skin you love to touch" J. Walter Thompson Co. 1911
32 Benson & Hedges 100s "The disadvantages" Wells, Rich, Greene 1960s
33 National Biscuit Co. Uneeda Biscuits' Boy in Boots N.W. Ayer & Son 1899
34 Energizer The Energizer Bunny Chiat/Day 1989
35 Morton Salt "When it rains it pours" N.W. Ayer & Son 1912
22 Chanel "Share the fantasy" Doyle Dane Bernbach 1979
37 Saturn "A different kind of company, A different kind of car." Hal Riney & Partners 1989
38 Crest toothpaste "Look, Ma! No cavities!" Benton & Bowles 1958
39 M&Ms "Melts in your mouth, not in your hands" Ted Bates & Co. 1954
40 Timex "Takes a licking and keeps on ticking" W.B. Doner & Co & predecessor agencies 1950s
41 Chevrolet "See the USA in your Chevrolet" Campbell-Ewald 1950s
42 Calvin Klein "Know what comes between me and my Calvins? Nothing!"
43 Reagan for President "It's morning again in America" Tuesday Team 1984
44 Winston cigarettes "Winston tastes good--like a cigarette should" 1954
45 U.S. School of Music "They laughed when I sat down at the piano, but when I started to play!" Ruthrauff & Ryan 1925
46 Camel cigarettes "I'd walk a mile for a Camel" N. W. Ayer & Son 1921
47 Wendy's "Where's the beef?" Dancer-Fitzgerald-Sample 1984
48 Listerine "Always a bridesmaid, but never a bride" Lambert & Feasley 1923
49 Cadillac "The penalty of leadership" MacManus, John & Adams 1915
50 Keep America Beautiful "Crying Indian" Advertising Council/Marstellar Inc. 1971
51 Charmin "Please don't squeeze the Charmin" Benton & Bowles 1964
52 Wheaties "Breakfast of champions" Blackett-Sample-Hummert 1930s
53 Coca-Cola "It's the real thing" McCann-Erickson 1970
54 Greyhound "It's such a comfort to take the bus and leave the driving to us" Grey Advertising 1957
55 Kellogg's Rice Krispies "Snap! Crackle! and Pop!" Leo Burnett Co. 1940s
56 Polaroid "It's so simple" Doyle Dane Bernbach 1977
57 Gillette "Look sharp, feel sharp" BBDO 1940s
58 Levy's Rye Bread "You don't have to be Jewish to love Levy's Rye Bread" Doyle Dane Bernbach 1949
59 Pepsodent "You'll wonder where the yellow went" Foote, Cone & Belding 1956
60 Lucky Strike cigarettes "Reach for a Lucky instead of a sweet" Lord & Thomas 1920s
61 7 UP "The Uncola" J. Walter Thompson 1970s
62 Wisk detergent "Ring around the collar" BBDO 1968
63 Sunsweet Prunes "Today the pits, tomorrow the wrinkles" Freberg Ltd. 1970s
64 Life cereal "Hey, Mikey" Doyle Dane Bernbach 1972
65 Hertz "Let Hertz put you in the driver's seat" Norman, Craig & Kummel 1961
66 Foster Grant "Who's that behind those Foster Grants?" Geer, Dubois 1965
67 Perdue chicken "It takes a tough man to make tender chicken" Scali, McCabe, Sloves 1971
68 Hallmark "When you care enough to send the very best" Foote, Cone & Belding 1930s
69 Springmaid sheets "A buck well spent" In-house 1948
70 Queensboro Corp Jackson Heights Apartment Homes WEAF, NYC 1920s
71 Steinway & Sons "The instrument of the immortals" N.W. Ayer & Sons 1919
72 Levi's jeans "501 Blues" Foote, Cone & Belding 1984
73 Blackglama-Great Lakes Mink "What becomes a legend most?" Jane Trahey Associates 1960s
74 Blue Nun wine Stiller & Meara campaign Della Famina, Travisano & Partners 1970s
75 Hamm's beer "From the Land of Sky Blue Waters" Campbell-Mithun 1950s
76 Quaker Puffed Wheat "Shot from guns" Lord & Thomas 1920s
77 ESPN Sports "This is SportsCenter" Wieden & Kennedy 1995
78 Molson Beer Laughing Couple Moving & Talking Picture Co. 1980s
79 California Milk Processor Board "Got Milk?" 1993
80 AT&T "Reach out and touch someone" N.W. Ayer 1979
81 Brylcreem "A little dab'll do ya" Kenyon & Eckhardt 1950s
82 Carling Black Label beer "Hey Mabel, Black Label!" Lang, Fisher & Stashower 1940s
83 Isuzu "Lying Joe Isuzu" Della Famina, Travisano & Partners 1980s
84 BMW "The ultimate driving machine" Ammirati & Puris 1975
85 Texaco "You can trust your car to the men who wear the star" Benton & Bowles 1940s
86 Coca-Cola "Always" Creative Artists Agency 1993
87 Xerox "It's a miracle" Needham, Harper & Steers 1975
88 Bartles & Jaymes "Frank and Ed" Hal Riney & Partners 1985
89 Dannon Yogurt "Old People in Russia" Marstellar Inc. 1970s
90 Volvo Average life of a car in Sweden Scali, McCabe, Sloves 1960s
91 Motel 6 "We'll leave a light on for you" Richards Group 1988
92 Jell-O Bill Cosby with kids Young & Rubicam 1975
93 IBM Chaplin's Little Tramp character Lord, Geller, Federico, EinsteinLord, Geller, Federico, Einstein 1982
94 American Tourister The Gorilla Doyle, Dane Bernbach late 1960s
95 Right Guard "Medecine Cabinet" BBDO 1960s
96 Maypo "I want my Maypo" Fletcher, Calkins & Holden 1960s
97 Bufferin Pounding heartbeat Young & Rubicam 1960s
98 Arrow Shirts "My friend, Joe Holmes, is now a horse" Young & Rubicam 1938
99 Young & Rubicam "Impact" Young & Rubicam 1930
100 Lyndon Johnson for President "Daisy" Doyle Dane Bernbach 1964
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