The Advertising Century

Bruce Crawford

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Bruce Crawford
(1929- )
BBDO Worldwide, New York

Crawford joined BBDO in 1963 from Chesebrough-Pond's and served as BBDO International president from 1975-83. Under his direction, the unit grew from offices in a half-dozen countries to cover 54 nations and 170 agencies for 45 multinational clients. He became known for his low-key management style. Crawford left in '85 to become the general manager of New York's Metropolitan Opera. In '86, his BBDO partner Allen Rosenshine pulled off the Omnicom Group merger with Doyle Dane Bernbach and Needham Harper Worldwide. Crawford returned to BBDO in '89 when Rosenshine relinquished the Omnicom chairmanship to him.

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