The Advertising Century

Emerson Foote

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Emerson Foote
Foote, Cone & Belding, New York

Emerson Foote, who publicly attacked tobacco advertising while his agency was handling $20 million in cigarette billings, was a Foote, Cone & Belding co-founder. Frederic Wakeman's celebrated Madison Avenue novel, "The Hucksters," reflected Foote's style, and he was portrayed in the '47 film version by Adolphe Menjou. With his unpredictable client, George Washington Hill of American Tobacco Co., Foote produced numerous classic radio shows. A manic depressive, Foote served with the Menninger Foundation and American Cancer Society and returned to agency work as McCann-Erickson chairman-president. Clashing with McCann's tobacco interests, he left to become an anti-tobacco spokesman.

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