The Advertising Century

Steve Frankfurt

Published on .

Steve Frankfurt
(1931- )
Frankfurt Balkind Partners, New York

In the 1960s, the talented art director joined Young & Rubicam as creative director -- the youngest so anointed in the business at the time. His tenure marked a period when the agency was just beginning to put a stamp on the look and feel of TV commercials with memorable, appealing campaigns for Eastern Airlines, Johnson & Johnson and Bristol-Myers. His work helped disprove the notion that a big agency couldn't be a major creative player. Later in his career, Frankfurt moved from Madison Avenue to Hollywood, where he helped revolutionize the marketing and promotion of feature films, including a breakthrough campaign for "Rosemary's Baby."

Most Popular