Awards Report: See the World's Most Creative Agencies, Campaigns and Clients
Here, we present the top winners of our 2013 Awards Report, which features the most creatively celebrated companies and personalities of the year. Our survey tallies the results from the nine most-respected global industry awards shows: Art Directors Club, Association of Independent Commercial Producers, The Andy Awards, The Cannes International Festival of Creativity, The Clios, D&AD, The One Show -- and, newly added this year, The Webby Awards and The Festival of Media.
Each award won is assigned a point value according to the weight and preciousness of the honor. Those point totals then determine the most awarded companies, campaigns and personalities, across a number of categories.
See the full lists and winning work here, including the 25 most-celebrated advertisers, the top ten most-awarded agencies, campaigns, creative directors, networks, directors, production companies and more.
Here's a recap of the big winners:
Unilever jumped from last year's #8 most awarded advertiser to the top spot this year, boosted largely by the success of Dove's "Real Beauty Sketches," out of Ogilvy Brazil, Ragu's "Long Day of Childhood" campaign, via Barton F. Graf 9000 and numerous awards for Axe/Lynx.
McCann Melbourne rose to the top thanks to the smashing performance of "Dumb Ways to Die" for Metro trains. The effort nabbed a number of best of show wins throughout the awards season, including a record number of five Cannes Lions Grand Prix.
Metro's "Dumb Ways to Die," became a pop culture phenomenon but also captured the hearts of awards show judges, earning top honors at Cannes, One Show and D&AD. And while most people think of the campaign in terms of its cute, viral video, the integrated effort had a number of elements across a variety of platforms, leading to top honors in unexpected categories like Radio and PR.
Ogilvy & Mather claimed the top agency network spot on this year's awards chart. While Ogilvy Brazil's Dove campaign provided a big boost, efforts from Paris (like the IBM campaign seen here) and the U.S. also helped drive it to #1.
WPP, claimed the #1 spot in 2013, jumping from #2 last year, thanks in large part to Ogilvy's stellar performances and also big wins from Y&R, Grey, JWT and more.
MJZ remained in the number one spot this year, with a number of its directors nabbing trophies throughout the awards season. Tom Kuntz's work for Old Spice and DirecTV continued to be an awards magnet, while Steve Ayson's "Beer Chase" for Carlton Draught co-produced out of The Sweet Shop also drew a number of accolades.
Biscuit Filmworks came in at number two, boosted by big wins from Tim Godsall on campaigns like Southern Comfort's "Whatever's Comfortable." Interestingly, the top five this year included two shops with big digital capabilities, including B-Reel, which placed at number three, and Tool, which tied at number four with @radical.media.
Ogilvy Brazil's Anselmo Ramos ranked as most awarded chief creative officer, pulling in awards for a number of clients. His agency tugged heavily on the heartstrings with Dove's "Real Beauty Sketches" and an unusual effort for soccer club Sport Club Recife, which enticed football fans to become organ donors so they could let their hearts continue beating for the team, even after they passed away. Another innovative campaign from his shop was for Hellmann's, which imprinted a special "gift" onto grocery store customers' receipts -- recipes featuring Hellmann's and other ingredients in their shopping carts.
McCann Melbourne ECD John Mescall (pictured far left) and CD Pat Baron (second from right) not surprisingly claimed the top spots on the Creative director, Copywriter (Mescall) and Art Director (Baron) rankings, based on the record wins of the "Dumb Ways to Die" campaign for Metro Trains. But DWTD wasn't the only campaign they won for -- their campaigns for train operator V/Line, which guilted kids into traveling home to visit their parents, and Care Aware, in which an "Impossible Orchestra" pulled off a 24-hour concert, also nabbed honors. Mr. Mescall and Mr. Baron are pictured here with Metro marketers Leah Waymark (second from left) and Chloe Alsop (far right.)
Metro Trains' stellar performance also meant that animator Julian Frost was a shoe-in for the top director spot this year. The brief he received from the agency on the project might shed light on how he really made the campaign's characters shine.
"We told him, 'Just do it so you love it, and make it the best thing you've ever made,'" explained McCann Melbourne ECD John Mescall. "We trusted him to deliver, but the day he showed us the little dancing chorus of four, we knew it was going to work. He worked out the dance moves in front of the mirror. Julian can't dance very well, and I think that's why the blobs are so loveable: they're a bit rubbish at it too. Well, apart from Kidney Guy, he's got the moves."