Domani Studios

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Brooklyn and Chicago-based Domani Studios captured the nation's imagination, and instilled industry-wide awe with the We Choose the Moon campaign, created in partnership with the Martin Agency for the John F. Kennedy Library. The integrated effort allowed visitors to relive in real time-the Apollo 11 mission to the Moon for its 40th anniversary by leveraging a massive collection of archival and original audio and video files. Launched in '09, the effort went on to dominate the awards circuit this year, nabbing the title of 2010's Most Awarded Campaign in the Creativity Awards Report. Such a feat is hard to repeat, but Domani stayed on top of its game with more innovative online pushes, which included a new app created with BBH London for MySpace U.K., which brought music fans into the world of their favorite bands in a series of personalized videos; a new buzz-building site for CODA Automotive, out of Pereira O'Dell, and the Touching Stories app. Created with Tool of North America, the latter featured four interactive stories whose elements were unlocked by various interactions with the iPad.

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