TV Upfront

Earnings: Scripps 'Pleased' With Upfront Deals

Sold More Inventory in Upfronts Than Last Year

By Published on .

Despite reports of a tepid upfront overall, Scripps Networks said during its second-quarter earnings call that it is "pleased" with its completed negotiations.

Scripps snagged volume increase in the mid-single digits, while advertisers' cost to reach a thousand viewers, or CPMs, rose by low to mid-single digits, said Lori Hickok, chief financial officer and exec VP-finance, Scripps Networks.

The company sold about half of its inventory in the upfronts, slightly more than it did last year.

Its portfolio of cable networks include HGTV, Food Network, Cooking Channel and DIY Network.

During the second quarter, Scripps' U.S. ad sales grew 1.4%, and its top advertising categories were food, retail, auto, home improvement and financial. That's slightly changed from the prior period, Ms. Hickok noted, with auto and home improvement moving up and consumer packaged goods decreasing slightly.

Looking ahead, Ms. Hickok said the tone of their advertising partners is "generally positive."

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