TV Upfront

As 'Jersey Shore' Drifts, MTV Promotes Pregnant Snooki

Viacom-Owned Network's Ratings Have Been Under Pressure

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MTV is hoping a pregnant Snooki will get fists pumping again.

The Viacom-owned network teased its highly anticipated spinoff to "Jersey Shore" at its upfront presentation to advertisers at the Beacon Theater in New York City on Thursday evening.

Still in sky-high stilettos despite her baby bump, Nicole "Snooki" Polizzi took the stage with bestie Jenny "JWoww" Farley to talk up "Snooki & JWoww," which will premiere on June 21. The original intention of the show was to continue to chronicle the antics of the gal pals in their own house outside of Seaside Heights.

"But then I got a surprise," Snooki said looking down at her belly.

Jenni 'JWoww' Farley, Paul 'Pauly D' Delvecchio and Nicole 'Snooki' Polizzi at the MTV Upfront
Jenni 'JWoww' Farley, Paul 'Pauly D' Delvecchio and Nicole 'Snooki' Polizzi at the MTV Upfront

"Snooki & JWoww" now has a new twist, giving viewers an inside look into Snooki's first trimeseter of pregnancy. Based upon the teaser, it looks like the first few episodes will focus on JWoww finding out Snooki is pregnant and engaged, as well as the reaction of the rest of the "Shore" gang.

This could help reignite the "Jersey Shore" franchise, which will begin filming its sixth season this summer.

While "Jersey Shore" still remains the top show on cable, its audience is slowly losing interest in the antics of Snooki and gang. Season 5 of the reality show saw ratings decline nearly every week, with the season finale garnering its lowest finale viewership since the first season.

Cast mate Paul "Pauly D" Delvecchio has also struggled with his own spinoff "The Pauly D Project," causing some concern over just how successful "Snooki & JWoww" can be for MTV . The most recent episode of "The Pauly D Project" garnered just 1.5 million viewers and a 0.8 rating.

MTV 's ratings have been under pressure, in the first three months of the year ratings for its target 18- to 34-year-olds was off 19%, according to Nielsen.

Aside from "Snooki & JWoww," MTV also revealed six new shows, including "Catfish," from the producers of the 2010 documentary (or pseudo-documentary) by the same name about finding love on Facebook. The other newcomers are "Underemployed," "Inbetweeners," "Wake Brothers," "Zach Stone Is Gonna Be Famous" and "Teen Wolf: The Hunt." MTV is also bringing back the scripted series "Awkward" and "Teen Wolf."

Alicia Keyes and the band Fun performed at the event before the crowd of media buyers and marketers were invited over to the Roseland Ballroom where the party continued.

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