Special Report: TV Upfront
TV's Share of U.S. Advertising
'+ point.series.name + ': $' + point.y + ' billion'; totalSpend += point.y; } else if (point.series.name == 'All Other Ad Spending') { s += '
'+ point.series.name + ': $' + point.y + ' billion'; totalSpend += point.y; } else { s += '
Total U.S. Ad Spending: $' + totalSpend.toFixed(1) + ' billion'; s += '
'+ point.series.name + ': ' + point.y + '%'; } }); return s; }, shared: true, crosshairs: true } , series: [{ name: '', data: processed_json }] }); });
TV's dollar share of U.S. ad spending reached a record 30.7% in 2010.
Want to know how much time households spend watching TV? How spending on TV compares with the internet? And for more TV-advertising-related analysis, check out this week's "TV Issue" and keep up with daily news on Mediaworks.
Coen data used for 1948-2007; U.S. ad spending includes direct mail; 2008-2010 are Ad Age estimates modeled on Coen using media growth percentages from MagnaGlobal. Source: Interpublic Group of Cos.' MagnaGlobal with historic ad data from Magna's Robert J. Coen; Ad Age DataCenter.
