TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.
Nickelodeon will kick things off in March, but parent Viacom is paring down its presentations for its other cable channels. Instead of hosting individual events for networks like MTV and TV Land, as it did last year, Viacom will opt for one-on-one presentations with agencies and their clients. That continues a trend that's been growing over the last several years, with Discovery Communications, among others, previously foregoing the traditional fanfare for more intimate presentations.
Still, there will be plenty of networks rolling out the red carpet. Use this handy calendar, sort-able by media company or date, to stay up-to-date on where and when the biggest presentations and parties will take place.
Upfronts/NewFronts Calendar 2017
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Jazz at Lincoln Center's Frederick P. Rose Hall
March 2, 4:30 p.m.
Alice Tully Hall Lincoln Center
March 22, 4 p.m.
March 29, 6 p.m.
The Times Center
April 5, 6 p.m.
Skylight Clarkson North
April 6, 6 p.m.
Jazz at Lincoln Center's Frederick P. Rose Hall, Time Warner Center