ViacomCBS will release a series of short virtual presentations later this month to outline its ad strategy for media buyers and clients.
On May 18, the organization will provide a look at content opportunities for its entertainment, youth and kids brands, as well as BET and Pluto TV and its digital offerings. Then on May 19, it will unveil its fall programming lineup for CBS and original programming for its streaming service CBS All Access. The company will also preview opportunities from CBS Sports, including Super Bowl LV, and highlight the coverage being done at CBS News.
This marks the first year the company will be pitching the ad marketplace as a newly combined entity.
ViacomCBS is the latest company to outline its plans for how it plans to speak to the marketplace during the typical upfront season. Of course, the upfronts—when networks look to secure a bulk of their ad commitments—hit amid the pandemic, which has forced the cancellation of the usual in-person events.