CNN is getting personal with the introduction of CNNx, a platform that allows viewers to control their live news experience.

Through CNNx, which is available now for the iPad and is planned to appear on set-top boxes later in the year, viewers can access 24 hours of program rundowns and select the segments they want to view. The experience pairs the segments with other real-time content culled from CNN's network and website.

CNNx is available to cable and satellite customers by logging in with their TV provider.

Ad Age got a closer look at how CNNx works.