Alex Pallete, 29

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Advertising snared Alex Pallete early-even before he graduated college, he'd tallied three years at Lintas-Madrid in account management.

The Madrid native, who turns 29 today, is fast making a name for himself in Hispanic account planning. "I'm curious. I'm not a creative, but I consider myself an inspiring communicator," Mr. Palette says.

Mr. Pallete also worked in Miami and Argentina before launching a bold job search undertaken on weekend visits to Manhattan over several months.

Vidal Partnership responded. With Mr. Pallete's leadership as VP-director of account planning, the Hispanic agency's account planning department stands out, says CEO Manny Vidal. "It is one of the main reasons clients choose us."

Mr. Pallete is keenly aware of today's empowered consumers. They are "in total control of the relationship that brands are trying to establish," he says.

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