Courtney Jane Acuff, 27

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When Courtney Jane Acuff proposed Starcom MediaVest Group's first-ever proprietary consumer-centric study of wireless non-voice features and functions, SMG's digital experts knew they had someone special on their hands.

"No one was asking the consumer what they wanted," Ms. Acuff says.

Starcom MediaVest Group IP named Ms. Acuff manager-mobile marketing , and she has become the resident expert on wireless and mobile messaging at Publicis Groupe-owned SMG IP, Chicago. Clients such as Walt Disney World, Coca-Cola Co. and the U.S. Army have sought the 27-year-old's insight into the wireless world.

"Her personality and skill set literally take age out of the equation," says Jeff Marshall, senior VP-managing director at SMG IP. "Her thinking is way ahead of its time."

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