One end; other beginnings

By Published on .

On the morning of March 9, Mass Appeal publisher and 2004 Twentysomething Patrick Elasik was electrocuted while crossing the tracks at a Brooklyn subway station. He was 26.

The companies he co-founded continue to thrive, owing greatly to the efforts of longtime friend and business partner Adrian Moeller, 28.

"It was the toughest thing I've ever been through, emotionally and professionally," Mr. Moeller says. "The two of us started right out of high school together. I didn't know if everything was going to fall apart or even if I wanted to keep going."

Mr. Moeller has since formalized the structures of the ventures, naming art and editorial department heads at Mass Appeal and bolstering the sales staff at Colossal Media, which specializes in murals for urban environments. "We want to be like a mini-Viacom," he says.


Courtney Jane Acuff, now 28, is in the front of the wireless advance at Starcom MediaVest Group as associate director-wireless specialist. SMG's wireless practice has doubled its number of marketers, to about nine, from when she was profiled as manager-mobile marketing of SMG's IP unit.

Buzz is the word for Ryan Berger. The 28-year-old moved from strategic trendspotter at Euro RSCG Worldwide to executive creative director of Euro RSCGbuzz.

David Bolger, 28, has risen at MediaCom from brand media manager to communications planning director. He works on Volkswagen, striving to ensure integration between media and creative.

Tiffany Kosel just got back from Cannes. The 29-year-old was art director on the Mini Cooper "Counterfeit" campaign, for which Crispin Porter & Bogusky won a Titanium Lion. She's now a senior art director.

Mariana McQuattie, 30, who launched P&G's Naturella in Latin America several years ago and later became brand manager for Always in the region, has moved to beauty care as Pantene brand manager.

A year ago, Kristin Reilly was gearing up to be fashion director of Fairchild's new Vitals. Two months later, she was off to Conde Nast's Glamour as an ad manager. Ms. Reilly, who just turned 30, oversees the fashion luxury sales team. Glamour's fashion pages are up 30% this year.

Account exec Maya Reti, 27, jumped in June from McCaffery Ratner Gottlieb & Lane to Saatchi & Saatchi, where she's working on General Mills' Total cereal, getting experience on big package-goods brands.

Andrea Slodowicz, 28, associate media director at Starcom Media-Vest's Tapestry unit, continues to oversee Hispanic media planning for more than a dozen Kraft Foods brands. She now also heads an innovation committee within Tapestry.

MediaVest's Scott Witt, 29, is helping redefine the word "digital" at the dedicated unit handling Coca-Cola Co. "Online is almost treated as a daypart," says the digital group director of Coca-Cola City. In one effort, the new Diet Sprite Zero was placed in the "Splinter Cell" videogame.

Kally Workman, 29, worked on the launch of Philips' "Sense and Simplicity" brand positioning. As corporate communications manager for Philips Consumer Electronics North America, she's also educating consumers about Ambilight technology.

Unilever's Eric Yoch, 30, was promoted from global brand development director for Dove haircare to senior brand development director. He helped bring Dove's new line of styling aids to market late last year.

contributing: lisa sanders, jack neff, dan lippe

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