Lyle Yetman, 27

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It doesn't get much better than this. Lyle Yetman graduated for Virginia Commonwealth University's Adcenter this spring, and a couple weeks ago was heading off with his girlfriend, another Adcenter grad, to California and his first agency job.

Mr. Yetman, 27, will begin his ad career as a junior copywriter at Butler, Shine & Stern, Sausalito, working on the Converse account. "I got a job much faster than I expected," he says.

The Adcenter master's program, under Managing Director Rick Boyko, has put greater emphasis on non-traditional advertising. "Our mission statement is to get them to think of ideas to stretch past conventional media into any medium," says Mr. Boyko, formerly a top creative at Ogilvy & Mather.

Out in the real world, the "consumer is going to get smarter and smarter," Mr. Yetman says. "And it's going to be tougher and tougher to get them to notice. ... It's going to be challenging for everyone, but it's exciting."

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