Mr. Bologna's knowledge of technology, cable and content has gained him marketer trust, says his boss, Alan Schanzer, a managing partner with Mediaedge:cia.
Most recently, Mr. Bologna devised with CNN a Xerox VOD ad that measured the ad's impact via a broadband tie-in. Xerox says his work was instrumental to its entrance into new-media advertising.
"Advanced TV advertising went from a test phase to a real audience," Mr. Bologna notes. "Now we will start seeing some scale."