"When I started here, it was the first thing that was thrown at me," Ms. Cioffi says of the Kodak print campaign, adding, "I was given a lot of responsibility." Ms. Cioffi also works with Kodak in developing spot TV strategies. And she was key to a special competitive analysis that could help the WPP Group buying unit grow its Kodak business in the future, says Joe Warren, senior partner-strategic planning director at MindShare.
As Ms. Cioffi's career progresses, Mr. Warren says he can envision her running a large magazine group within an agency. "She can go as far as she wants to go."