If there was one word that came up more than any other at Ad Age's Women to Watch event Aug. 3, it was "badass." The luncheon, honoring 22 outstanding achievers in this year's class, wasn't just an awards ceremony, but a high-energy celebration of the power of women in advertising. Honorees also spoke about women's progress so far and their committment to pave the way for the next generation. Below, some photos capturing the spirit of the event.

Titanium Worldwide founder and Woman to Watch 2017 Robyn Streisand praises diversity in advertising. Photo credit: Patrick Butler.

American Family Insurance Chief Marketing Officer Telisa Yancy said the uplifting mood of the event was like "going to church." Photo credit: Patrick Butler.

Danielle Maged, exec VP-global solutions, Fox Networks Group, accepts her award. Photo credit: Patrick Butler.

Kendra Hatcher King, VP-marketing and consumer strategy at Sapient.Razorfish, is congratulated by Ad Age Deputy Editor Judann Pollack. Photo credit: Rob Tannenbaum.

Class photo: Ad Age's Women to Watch 2017. Photo credit: Patrick Butler.

TV anchors: Fox's Danielle Maged, exec VP-global solutions at Fox Networks Group and Rita Ferro, president-ad sales at Disney ABC, are compatriots as Women to Watch 2017. Photo credit: Patrick Butler.

Sadira Furlow, senior director-water portfolio, PepsiCo Beverages North America, created a sensation when she told the audience to "protect your magic and trust your dopeness." She is pictured here with Carter Murray, FCB's global CEO, who lays claim to being her first employer in the business. Photo credit: Patrick Butler.

Future women to watch? Honoree Stacy Hawes, president of data practice at Epsilon, brought her 10-year-old daughter Georgia to the luncheon, and she got a few shoutouts from the podium. Photo credit: Rob Tannenbaum.

Marriott's Global Marketing Officer Karin Timpone and ABC's Rita Ferro commemorate the occasion with a selfie. Photo credit: Patrick Butler.

The crowd at Cipriani 42nd street was bustling and boisterous. Photo credit: Rob Tannenbaum.