James Clunie and Kara Goodrich

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James Clunie and Kara Goodrich
James Clunie and Kara Goodrich Credit: Billy Siegrist
James Clunie's Stats:
Hometown: Glens Falls, NY. Grew up in Westboro, MA.
Previous Jobs: Carmichael Lynch prior to BBDO. A little now-defunct place in Boston before that.
Recent Projects: HBO, The Economist, Fedex, Special Olympics
Career Landmarks: The Economist, HBO "Big Love" installations, Havaianas U.S. launch last year

What was your biggest challenge in the last year?
The fact that the U.S. economy is a disaster makes things a bit more challenging, but I can't say it's changed the way we (my partner, Pierre Lipton and I) look at briefs all that much. And I think the fact that we (advertising people/marketers) are crashing people's parties in such personal ways—via social media, virals, events, etc.—means it's that much more important to be likable and relevant as a brand. I think advertising can come off as trickery when it's presented someplace you're really not expecting it, so it better be good.

What are you looking forward to, work-wise?
I love working for The Economist. It can be a bit of a challenge because I think people will always hold the work up to the great AMV stuff, but it's such a great brand and the clients are really sharp. We also have a cool HBO thing coming up that I'm not sure I can talk about. That's going to be pretty neat.

What are you excited about in the wider world of creativity?
The same as always: movies, music, stuff people are wearing. I'm hoping for a sequel to the fantastic documentary Team America.

What are you most inspired by?

Kara Goodrich's Stats:
Hometown: Vermont
Previous Jobs: Leonard/Monahan, Providence; Fallon, Minneapolis; Mullen, Wenham, MA; Arnold, Boston, MA;Euro RSCG, N.Y.
Recent Projects: The Economist, Starbucks, Guinness, New Balance
Career Landmarks: Polaroid, Polaroid, Polaroid, Shreve, Crump and Low, Museum of Bad Art, United Airlines and The Economist

What was your biggest challenge in the last year?
My challenge is the same as everyone's: Being considered valuable enough to keep on the payroll when the entire industry is being forced to winnow out even good people. I have been very fortunate. I work again with the person who gave me my first good advertising break in 1992, David Lubars. He has not always been my creative director, but he has always been a mentor and a friend. And he has always let me write. I have been lucky, too, to work with some of the best ADs ever, ever: Hal Curtis, Jon Wyville, Ted Royer, Paul Hirsch, Greg Bokor, John Doyle, Jean Robaire and James Clunie. All of them still doing the art part of art direction. And, with some truly great clients, the best (the ones who unwittingly made my career) operated on intuition.

What are you looking forward to, work-wise?
The Economist has been one of those singular career opportunities. Taking a brand that has published hardcover books of their award-winning work but graciously concedes there is always room for more. Smart, wry, brave— awesome.

What are you most inspired by?
The layman's notion that advertising is all suckiness and swill actually inspires me. The whole merging of art and commerce thing is a challenge I thoroughly enjoy.
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