Ad Age Custom Webcast: The World Cup Playbook for Driving Earned Media
Long-form or broadband video is the latest shiny toy that agencies and production studios are experimenting with to generate massive earned media. The power of storytelling with sound, sight, and motion is quite compelling especially when combined with massive audience reach through social platforms like Facebook, YouTube, and hundreds of digital video-syndication outlets.
The questions most brand and agency partners are grappling with are how does this form of marketing communications fit within the broader World Cup marketing investments, what objectives does it help achieve that cannot be accomplished through regular TV and pre-roll video advertising, and how to capture enough consumer attention to rise above the noise?
This webinar will show how brands with and without World Cup sponsorships can developed custom branded video plays around this global event to uniquely leverage the power of this new form of advertising.