Event Details

Thursday, February 11, 2010 from 7:30AM to 3:30PM
New York Marriott Marquis
1536 Broadway
New York, NY
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ANA TV and Everything Video Forum

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TV and video continue to present great opportunities to advertisers. Overall television viewership is at an all-time high as the average U.S. viewer watches 4 hours and 49 minutes of television per day-up 20 percent from a decade ago, according to Nielsen. The trade press reports that television is reaping the greatest benefits of an improved advertising market due to stronger-than-expected demand. There are exciting developments in technology, including mass availability of addressable TV.

Meanwhile, other types of video are enjoying robust growth.
  • Online video advertising is forecast to be the fastest-growing segment of the media industry through 2012.
  • Mobile has been hyped as "the next great advertising medium" for years, and its time may have finally come thanks to the widespread adoption of the iPhone and Blackberry as well as available applications. Mobile has also become an enabler for viewing and sharing online video and social media.
  • Out-of-home video networks allow advertisers to reach consumers everywhere possible-at retail, gas stations, health clubs, in elevators, and more.
  • Social media has fueled video growth through video sharing on sites such as YouTube and Facebook.
However, there are challenges. Incredible fragmentation has reduced the sizes of mass audiences. DVRs threaten the existing commercial TV business model. Automakers, television's largest advertising sales category, have dramatically reduced budgets. Traditional media companies are competing with new media companies for a limited pot of advertising dollars.

The ANA TV & Everything Video Forum will attempt to make sense of this new television and video marketplace. Marketer case studies and insights will be front and center as we'll hear from Cisco, Kraft, Pepsi, Subway as well as leaders from the research and agency creative communities. Link: http://www.ana.net/events/conferencemtg/TAF-FEB10"
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