Customers are talking right now about your brand, campaigns, and products on social media.
Monitoring who's talking, what they are saying and where those conversations are happening is critical for a successful campaign.
Join us as Scott Reitzel, Director, Social Insights & Digital Analytics of Purple Strategies examines when it comes to campaigns, being efficient is misunderstood as being cost-efficient. Hear why cost efficiency is important – but it's not the king.
What you'll take away:
- Why the limits of traditional targeting are harming campaign efficiency
- How impact beats over-optimization and how to apply it to your campaigns.
- How real-time social analytics elevates brand experience and campaign performance