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Wednesday, March 23, 2011
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Comcast Spotlight Free Webcast

Case Studies: Interactive Tv in the Real World, 2:00PM EST

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Join us as we take interactive television from the drawing board to the real world. You'll hear how both large national advertisers and local retailers have used interactive applications such as "Request for Information" and "Telescoping." What challenges did they experience and what were the results? You'll also hear from a panel of experts about plans to increase the size of the interactive TV footprint over the coming year, making these capabilities available to more consumers and advertisers.

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