Connecting with Shoppers During Crucial 'Micro Moments'

Free Ad Age Webinar

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Increasingly, consumers want personalization and a frictionless journey between the physical and digital worlds. How can brands and agencies create meaningful connections with consumers in those mobile moments that matter most? When consumers are researching and ready to buy? And how can marketers deliver meaningful messages right after a consumer has purchased that will encourage them to become loyal customers?

Near Field Communication (NFC) technology allows brands to make that connection during those micro moments. We will help brands understand the advantages and disadvantages of the many types of interactive retail technologies and smart packaging solutions currently available. This includes fast and easy reordering technologies similar to the Dash Button, which offers higher revenue potential for brands.

NFC mobile technology, with unique item-level tracking capabilities, can create a powerful connection between a consumer and a physical product throughout its lifecycle.

  • Learn how NFC mobile marketing campaigns can put brands directly in front of consumers, bypassing the restrictive algorithms of search engines, social media and e-commerce platforms.
  • Understand how NFC can help increase loyalty and revenue by enabling commerce at the place and time a product is used.
  • Improve your understanding of campaign performance and consumer behavior by collecting real-time, direct customer feedback and indirect analytics based on behavioral patterns

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Wednesday, May 31, 2017
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