While we're all entertained by the fictional characters of Mad Men and Don Draper's charisma, today's advertising and digital agencies bear little resemblance. The Drapers of advertising have been replaced with algorithms, big data, real-time feedback, and the delicate balance of art, science, creativity and analytics. Clients today are looking for solid ROI and agencies can't rely on mid-day martinis and the guessing game to track costs and performance.
Hear how three agencies, Ogilvy & Mather South Africa, Veritas and TMP Worldwide, are navigating the waters of change as they introduce newer operational efficiencies and methods of adoption into the agency core.
