Driving for an Omni Channel Customer Experience - A Retail Story
Today's multi-channel "always on" consumers demand to be treated as individuals, with highly relevant communications delivered via their preferred channels at their favorite times. Sound easy? Well marketing, analytics and IT professionals know it can be far from it. To achieve this personalized nirvana they must piece together data across all channels and devices to create a true omni-channel single customer view...and that's just the start. They then need to use that data to create actionable individual customer analytics that powers communications, personalization and business process change. Brands getting it right are benefiting from increased customer engagement, enhanced experiences, improved loyalty, optimized budgets and boosted sales.
Join this webinar to learn how the power of one can move your marketing and analytics way beyond reporting and segmentation into the realm of one-to-one data-driven marketing that's truly up close and personal.
Teradata will talk about how Data-driven marketing is the key to delivering an omni-channel experience. Most marketers use only a portion of the data available regarding their customers and their business – and fail to fully integrate these sources – leaving valuable insights trapped in data silos, and unavailable to drive business transformation.
Celebrus Technologies will show how their data feeds into a variety of Teradata solutions enabling brands to deliver powerful customer analytics, data centralization and real-time one-to-one marketing to transform their customer engagement and marketing effectiveness.
JD Williams, the UK's largest independent multi-channel Home Shopping retailer, will talk about the successes they have achieved using this big data technology and provide insights to other marketers looking to transform their omni channel experience.