Event Details

Thursday, May 24, 2012
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Forrester Study: Brand Marketers Must Explore New Technologies To Capture Display Advertising's Full Potential

Free Webcast, 2:00PM EST / 11:00AM PST

Published on .

A commissioned study conducted by Forrester Consulting in April 2012, on behalf of MediaMath

Our guest speaker, Forrester Research, Inc.'s Joanna O'Connell will present a recently commissioned study on how brand marketers view new technologies that can drive digital marketing forward. Is display advertising a key part of the advertising mix for brand marketers? What do brand marketers need that technology can fulfill? Is there an education gap?

Also speaking will be Elise James-Decruise, Director of Platform Training at MediaMath who will present new resources for marketing professionals to keep up with the "Math Men" revolution happening in digital.

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