Event Details

Monday, June 09, 2008
Tuesday, June 10, 2008
Renaissance Boston Waterfront Hotel
Boston, MA
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MarketingProfs, B2B Forum: "Driving Sales: What's New and What Works"

Renaissance Boston Waterfront Hotel, Boston, MA

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Spend two full days in Boston -- jamming with the most focused B2B marketing minds in the country including keynote speakers David Meerman Scott, popular blogger and author of "The New Rules of Marketing & PR;" and Dan Ariely, MIT professor and author of New York Times bestseller "Predictably Irrational". Together, we'll hash out what's really working in B2B lead gen, conversion, retention, ROI and measurement, new technologies, integrated marketing - and much more. Only MarketingProfs combines research and real-world experience like this. Attend the B2B Forum to sharpen your skills and focus your strategy overnight!
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