Event Details

Sunday, March 16, 2014
Wednesday, March 19, 2014
Beverly Hilton
9876 Wilshire Boulevard
Beverly Hills, CA
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Transformation: The Idea Effect 2014

March 16-19, Beverly Hills, CA

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Advertising changes constantly. Sometimes it's due to popular culture and sometimes it's a result of new technology, but mostly it changes because great ideas transform with the media, the technology and popular culture. The transformation of ideas and audience delivery marches on! Be part of the conversation as we dig into what's happening now and speculate on what will happen over the coming year. Formulate your plan to lead the charge into the future of advertising.

Join us at Transformation LA: The Idea Effect where leaders from major brands, agencies and digital game changers will engage in conversations and share ideas that will inspire you to rethink, reprogram and reboot for 2014 and beyond.

The 4A's members-only Management Practitioners Forum on Sunday kicks off the conference. This includes sessions with actionable takeaways for agency leaders, including Social Media: Transforming Brand Marketing with Gemma Craven, Executive Director Social Customer Engagement, OgilvyOne.

Then, find out why media investment agencies are valuable creative partners with CMOs now more than ever with Marla Kaplowitz, CEO, MEC North America and Sarah Personette, President of U.S., Universal McCann during the rest of the conference. You also won't want to miss sessions from Maureen Dowd, Columnist for The New York Times, along with executives from leading brands, such as Rite Aid and Dairy Queen. The conference will also take advantage of the creativity of Hollywood, featuring local greats, such as Jon Feltheimer, CEO, Lionsgate, who will be interviewed by Michael Kassan, Chairman and CEO, MediaLink.

Visit the 4A's conference website for more details and scheduled speakers. Sign up today!


Management Practitioners Forum (for 4A's Members)
Sunday, March 16
Click here for more information

Transformation LA: The Idea Effect (for 4A's Members and Non-Members)
Monday, March 17 – Wednesday, March 19
Click here for more information


9876 Wilshire Boulevard
Beverly Hills, CA 90210
Tel: +1-310-274-7777
Fax: +1-310-285-1313


The American Association of Advertising Agencies (4A's) is the national trade association of advertising agencies providing leadership, advocacy, guidance and education for its members who comprise virtually all of the large, multinational agencies and hundreds of mid-to-small size agencies around the country. For more information, visit the 4A's website at www.aaaa.org, follow us on Twitter and like us on Facebook.

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