THE BIG PUSH: Kinko's e-answer for ever-changing world

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A traveling businessman changes his prediction for the orange crop as quickly as the weather -- shifting from "sour" to "sweet" and back to "sour" again -- as Kinko's shows off a service that allows files e-mailed to to be printed out at its stores in faraway locations. The spot from TBWA/Chiat/Day, Playa del Rey, Calif., has run on football programming and is complemented with a new print effort featuring the company's digital photo and file services. Copywriter: Mark Abellera. Art director: Jason Stinsmuehlen.
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