The big push

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Allstate Financial tries a hands-on approach to advertise supplemental insurance to employers in a campaign for its Allstate Financial Workplace Division. Print ads, from Bcom3 Group's Leo Burnett USA, Chicago, break in September trade publications aimed at investment and human-resources professionals and will run through 2002. Art director: Mike Valenti. Copywriter: Jeannie Caggiano.
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