The big push

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Dark and humorous animated animals will help launch Elements, an energy drink from Cadbury Schweppes' Snapple Beverage Group Gopher, Rabbit, Weasel and Squirrel star in the four 30-second spots. The ads, created by Interpublic Group of Cos.' Deutsch, New York, will air exclusively on Viacom's MTV beginning June 18. Copywriter: Mark Koelfgen. Art director: Tuesday Poliak.
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