The big push

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Palm, marketer of the nearly ubiquitous handheld Palm organizer, extends its reach beyond the digerati to target mobile professionals who can use the device not only for business purposes, but also to stay in touch with family and friends. Recent print ads flag Palm's e-mail software application in a bid to emotionally connect with busy professionals who also are moms and dads. Agency: Citron Haligman Bedecarre, San Francisco. Art director: Jimmy Ashworth. Copywriter: Scott Stripling.
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