The big push

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A globe transforms into a cube and pyramid, then back into a sphere, as Estee Lauder Cos. asserts, "Maybe you can't change the world but now you can change your skin" with new Idealist skin refinisher. The product then emerges from the globe before the scene shifts to a close-up of Lauder model Elizabeth Hurley. Spontaneous Combustion, New York, handled the commercial's effects. The :30, created in-house by Lauder, began running last week in California and the New York metro area, and will expand nationally. Copywriter: Susanne Kirtland. Art director: Bob Luzzi.
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