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Norelco Consumer Products Co. brings the "Put it to the test" campaign to Ask Jeeves in a commercial set at the search engine's Silicon Alley office in New York. Initially skeptical staffers try out the Norelco Quadra Action Shaving System and are won over. D'Arcy Masius Benton & Bowles, New York, created the shaver spot for the division of Philips Electronics North America Corp. Copywriters: Mike Sullivan, Leslie Long. Art director: Yin bo Ma, Susan Lipschutz. As part of the linkup, Ask Jeeves ( will give consumers an option to be directed to Norelco's Web site ( when they ask shaving-related questions.
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