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Brazilian ad agency W/Brasil, Sao Paulo, commissioned the top art directors at rival Brazilian ad agencies to create poster-like ads for Lautrec, a new absinthe brand. Absinthe is an anise-flavored green liqueur with a very high alcohol content. Lautrec is made by Dubar, a Brazilian alcoholic drinks maker that is 55% owned by W/Brasil's holding company Prax. (Clockwise from top): Francesc Petit, partner and director, DPZ; Erh Ray, exec creative director, DM9 DDB; designer Helga Miethke and Marcello Serpa, co-CEO and creative director, Almap BBDO.
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