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NFL `Spikes' road to Super Bowl: The NFL brings out the big boys in its new multilayered advertising campaign featuring 41 players from 15 teams in broadcast spots directed by Spike Lee. The league's "Show Me Something" tagline will be implemented in several platforms, including 10-, 20- and 30-second TV spots, print in USA Today, exclusive player interviews on the Web site, radio and outdoor. The campaign runs from Dec. 17 until the Super Bowl kick-off Jan. 28. Creative Director: Bob Stohrer; Copywriter: Desmond Hall.
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