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A determined termite goes one feast too far in a commercial running in Mexico for Alka-Seltzer. The voracious bug in the :20, titled "Termita," chows down on a wooden dining room table, then makes the mistake of sinking his teeth a plastic and metal chair. It's Alka-Seltzer to the rescue. BBDO Mexico, Mexico City, created the commercial for Bayer Corp. Topix/Mad Dog, Toronto, handled animation. Copywriter: Horacio Mancilla. Art directors: Carl Jones, Antonio Alvarez.
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