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Net2phone heads for the beach with a campaign promoting [email protected], a new line of Internet telephony hardware and software. The $2 million summer push created by Margeotes/ Fertitta & Pavlika, New York, launched over Memorial Day weekend with slogans and logos molded into a milelong stretch of beach in Seaside Heights, N.J. The sand impressions by Beach 'n Billboards, East Rutherford, will be replaced daily through July, and be accompanied by radio and print ads in the top 10 media markets. Art director: Holly Pavlika.
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