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The moment after a gift is opened is captured in magazine and transit ads for RedEnvelope, an online luxury gift retailer ( The work features the flap of a red envelope, a gift-giving symbol in Asian cultures. The campaign from Leagas Delaney, San Francisco, is running in December issues of 20 magazines. Transit is running in 11 cities nationwide. Copywriter: Matt Rivitz. Art director: Steve Mapp.
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