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"Yeah, I have a hairstylist. His name's helmet," says the headline for BMW Motorcycles of North America running in March enthusiast and consumer magazines. Omnicom Group's Merkley Newman Harty, New York, created the black-and-white print spreads. BMW cycle sales rose to more than 12,000 units in 2000 vs. 6,103 in 1997. Art director: Cameron Webb. Copywriter: Mark Lowe.
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