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This latest execution for Bacardi USA's Bombay Sapphire brand is an update of the designer-martini-glass campaign launched in 1994 by Margeotes Fertitta & Partners, New York. The agency recently won the brand back after a two-year hiatus. The ads keep the five-year-old "Pour Something Priceless" tag, which may be replaced by a new spin in 2001.
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