Jerry Lewis is one of 20 personalities featured by Absolut to mark the Swedish vodka's 20th anniversary in the U.S. TBWA/Chiat/Day, New York, created the ads for Seagram Spirits & Wine Group. The ads show the personalities with their favorite Absolut ads (see the jacket). Annie Leibowitz shot the photos. Copywriter: David Corr. Art director: Joseph Mazzeferro.