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What recession? Not on Rodeo Drive, dahling. Bijan Fragrances breaks a $5 million print campaign to launch its latest, Bijan with a Twist. The fragrance premieres at Bergdorf Goodman this month and internationally over the next six months; a male version will launch in fall. The ad, created in-house, breaks in February issues of fashion and lifestyle magazines including Elle, Vanity Fair, InStyle and Talk. Art director: Cynthia Miller. Copywriter: Brett Neubig.
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