Published on .

Familiar Rio de Janeiro landmarks are made out of cookies in a spot by W/Brasil, Sao Paulo, celebrating the 50th anniversary of local baked- goods company Piraque. Big round cookies are beach umbrellas, a wafer is a volleyball net, margarine tubs are aerial trolley cars and three small cookies make a perfect bikini. The commercial is airing only in Rio, where it's summer now. Copywriter: Marcelo Pires. Illustrator: Brasilio Matsumoto.
Most Popular
In this article: