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Things change-except for Saab's commitment to customers-in a campaign promoting its 30-to-50-seat "puddle jumper" turboprops to airlines. As Saab Aircraft Leasing says in the ad, "our partners know our commitment will never decline." Ellenson Group, New York, created the campaign, running in aviation trade publications. Copywriter: John Huggins. Art director: Jeff Kopay.
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